What Do We Do?
We give founders the tools they need to accelerate and develop early-stage ideas.
Successful startups have three ingredients: a real problem, a needed solution, and a paying audience. Until today, there was no guidebook to help founders get all three.
Our consulting services help founders dig deeper into their audience, the market, ideation, and product validation to make sure that they build something that the world needs.
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For those who prefer the “self-guided” tour, check out our blog, podcast, and guidebooks to get you started.
Our Methodology
3 Step Approach
To ensure that founders build the right solution for their audience and problem, we’ve developed a startup validation methodology grounded in science with an entrepreneurial spin. It works in every industry, every time.
Discover your market and what your customers need.
We use a mix of anthropology, sociology, and the jobs to be done framework to teach you how to talk to customers and use their feedback in your concept design.
Discover
Craft the right solution for the problem.
Combine design thinking tools with market research and a deep understanding of your customer’s needs to create a solution that people will use.
Design
Prove that your concept will succeed.
Test your hypotheses and collect concrete success metrics that minimize your launch risk and make investors happy.
Validate
Our Clients
Who Have Worked With Us
