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Measure Twice.
Launch once.

The paradox: Scientists observe, understand, and maybe solve.
Founders observe, solve, and maybe understand.

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Our Approach

Have trouble with product adoption? Are investors saying that you're too early? Hit a plateau? 

Our three-step methodology will give you results. It's science.

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Discover
Your Market

​We use a mix of market research, sociology, and the jobs to be done framework to teach you how to talk to customers, find market trends and build what is needed.

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Design
"The Right" Solution

Now that you know the "real problem," build the "right solution. using design thinking tools, rapid prototyping, and measured iteration.

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Validate

You know what they say about assuming...Test your hypotheses and collect concrete success metrics that minimize your launch risk and make investors happy.

Why is science "less risky" than a startup?
Because people trust the method

Our Clients

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